To use this website and/or the MyPureCard smartphone application (‘the App’), you must first agree to our Terms of Use and our Privacy Policy.


This website and the App uses cookies. Cookies are small text files that are placed on your computer or smartphone by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.


One of the main purposes of cookies is convenience – telling the web server that you have returned to a specific page to save you time. For example, if you personalise a website, or log in, a cookie helps a website to recall your specific information on subsequent visits, such as your preferences. Most web browsers and smartphones automatically accept cookies, but you can usually modify your browser or smartphone settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the website you are visiting or smartphone applications you are using.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit


When someone visits this website, we collect standard internet log information, such as your IP address, host name, browser type and operating system. This information may be used to help diagnose problems with our server, to administer our website, and identify and help us with your use of the site. We may also use this information for other purposes deemed reasonable and necessary.

When using the App, the App has a ‘Remember Me’ function whereby, through the use of Cookies, the cardholder’s unique nine digit Card ID can be inserted automatically by the App when opening the App on a Smartphone. The cardholder’s password is still required, in conjunction with the Card ID to gain access to the App.


If you wish to receive a complete and up to date list of which cookies we use on this website and why, please contact us at


Hawk Incentives will occasionally update this policy to reflect company and customer feedback, and to confirm to any changes in relevant regulations. Hawk Incentives recommends that you periodically review this policy to make sure that you are aware of its content.

pure® is a trademark of Blackhawk Network Europe

Your Mastercard® is issued by GVS Prepaid Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900230; pursuant to license from Mastercard International. Mastercard® is a registered trademark of Mastercard International Incorporated. GVS Prepaid Ltd’s company registration number is 09193070 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.